How to sell anything to anybody? Every salse marketer thinks this way. But have you ever tried to go deep down into top-secret selling and marketing? If not this article is precious for you. Because I will tell you that top secret which no business coach tells you in any marketing course.
When I was researching how to sell my products online, I found some interesting facts about consumer perspectives and product selling techniques. If you are a sales man, affiliate marketer, or any other person who wants to sell something, you must these points before going for it.
To become a successful sales marketer, you need need to have a good understanding of consumer psychology. Not only that, you should be aware of what you are selling and why your client should buy it. Having this kind of clarity will grow your business into a billion-dollar company. Because by keeping everything clear, you are saving a lot of time, driving quality customers, and providing the right value as well.
In this article, we will talk about multiple sales techniques like Door-in-the-face and PSP formulas.
Follow PSP (Problem Solving Product) Formula
In sales and marketing, the PSP formula is considered one of the golden formulas that always works. No matter in which generation you are, the PSP formula will remain the same. Here PSP means Problem Solving Product. According to this concept, a sales marker should focus on creating those products which can solve customer’s problems.
In this technique, the sales marketer attempts to convince the client to buy a cheaper product by showing him the most expensive one first. It means, when a buyer comes to you, present them with an expensive product. After seeing it, the buyer will be shocked due to its price. He/she will deny the product because he/she will feel uncomfortable buying a costly product. Now gently present cheap product. Suddenly buyers will feel comfortable. It is due to the huge distance between prices. Now there is a high chance to sell that product with this technique.
Combine FOMO & Sense Of Urgency
A skilled marketer wisely knows how to create a sense of urgency. If your client knows that he/she will suffer later by not purchasing your product, they will buy it. If you don’t put a deadline on your product, your client will go for checking reviews, competition, and alternatives. So this FOMO (Fear of missing out) technique works correctly. It will highlight the vegetative consequences of not buying from you. Also Read: Top Innovative Business Solutions To Grow Multi-Billion Dollar Business
For example, I have an awesome home cleaner. If you don’t take it, the dust and dirt will badly pollute your kid’s lungs. It will fill too many toxins that will badly pollute your family’s health.
This example depicts a good sample of FOMO. If your potential buyer knows the bad outcome of not purchasing your product, she will lose her family’s health. So she has to buy it in any case. If you put a deadline on the product, it will force you to buy it.
The door-in-the-face approach is an adherence strategy typically learned in social psychology. The persuader tries to persuade the respondent to concede by creating a big demand that the respondent will most probably pivot down, much like a representative slamming a door in the persuader’s face. Related: Mero Share CDSC.COM.NP Login