The Livestream shopping feature on Facebook was foremost introduced in Thailand in 2018. Two years later, it was further expanded to 2020. Since it’s launch, the enterprise has been promoting it’s new features. In November 2021, Facebook.
Facebook is engaged in making several changes to its platform. Given the demand of users and the use of other apps, Facebook is working on a variety of new features. On the other hand, many old features are also being discontinued. Among the new features, while Facebook is working on the reel in a very aggressive way, it is now turning off an old feature forever. The feature that Facebook is turning off can make it difficult for people who have been hosting live shopping events.
Facebook app will no longer be capable to host live shopping affairs on the platform. The Facebook Live Shopping feature will end forever on October 1, 2022.
The company announced through a blog post that users will not be able to create a product playlist or tag a product in their Facebook Live video. Now you may be wondering why the company made this decision.
Facebook says it wants to focus more on reels and so it has decided to discontinue the live shopping event feature.
The company gave this advice to users.
Facebook has said in its blog post that users are liking short-form videos more and that’s why meta’s short-form video products, Facebook and Instagram’s reels are paying more attention. If you want to reach out to and connect with people through video, try experimenting with reels and reel ads on Facebook and Instagram.
If you have a mart with checkout and like to host live shopping circumstances on Instagram, you can start live shopping on Instagram.
This feature came in 2018
The Livestream shop feature on Facebook was previously launched in Thailand in 2018. Two years later, it was further expanded to 2020. Since it’s launch, the party has been testing new features. In November 2021, Facebook tested ‘Live Shopping for Creators’, which also introduced ‘Live Shopping Friday’ last year to promote big brands to try out the feature.
Apart from Facebook, TikTok is also in talks of dropping its plans to expand the live e-commerce tool ‘TikTok Shop’. Now there is no concrete information about how much truth and how much rumor there is in it. This characteristic was rolled-out to users in the United Kingdom final year. It allows influential people to sell products through a QVC-style Livestream.
The biggest competition of meta-owned Facebook and Instagram’s Reels feature is from TikTok. In places where TikTok is banned, reels are being used properly by people, but where TikTok is available, very few people spend time on reels.
