Both companies have recently taken steps to limit the collection of user data through a string of these mobile-ad identifiers, numbers, and letters built into iOS and Android.
Four Lawmakers from the Democratic Party have asked the US Federal Trade Commission (FTC) to investigate tech giants Apple and Google over the sale of personal data. According to The Wall Street Journal, lawmakers alleged that companies are indulging in unfair and misleading activities by collecting personal information of mobile phone users and selling these details.
The lawmakers wrote in a letter to FTC chairperson Leena Khan, “Apple and Google have deliberately facilitated these harmful practices by creating ad-special tracking IDs in their mobile operating systems.
Both companies have recently taken steps to limit the collection of user data through a string of these mobile-ad identifiers, numbers, and letters built into iOS and Android.
Users of both operating systems now have a way to opt out of transmitting their identifiers to apps.
Apple introduced a new version of its software last year, which requires each app to ask a user for permission to access the device’s identifier, and Google plans to adopt new privacy restrictions to keep an eye on all apps on Android smartphones.
A Google representative told the the enterprise never markets user data and told its Google Play, App Store bans the deal of data by developers. Meanwhile, Apple did not react to injunctions for commentary and the FTC refused to remark.
