Google is going to launch a recent big search engine algorithm update named “helpful content update.
Google’s helpful content update will focus on websites that have low-value content that doesn’t provide actual value to their audiences. There is a trend of writing content just for search engines rather than humans. Many sites use AI-based writing techniques to quickly write content that is not user-friendly. Finally, Google has taken the initiative towards this issue.
Tweeting on August 19 From Google Search Central, google informed us that this update is starting to roll out soon and it will have a significant impact on search results.
Google always intends to show original results to their users. But somehow some bad sites rank higher due to algorithms and this needs to be fixed. Concerning the issue, a helpful content update will be launched next week. It is a change in the search result to provide authentic and valuable search results.
What is Google’s helpful content update?
Google’s latest helpful content update particularly targets content that appears to have existed mainly designed for ranking purposes l in search engines rather than to assist or report users.
The primary objective of this algorithm update is to support Quality Content Consumption (QCC). Google likes to award more useful and quality content that is specially written for human beings and to support users.
Content created to rank in search engines, also known as ‘search engine first content’ or SEO content definition is now changing.
Google’s new algorithm strives to devaluate those kinds of websites while encouraging more useful websites, created for humans, and further search engines.
Which Issue Google Is Fixing?
Many google users have experienced the frustration of seeing a web page that appears like it has something they are looking for, but doesn’t match up to their expectations. The content might not seem created for us or it might not have the insights we want. In many cases, the content might not have been created by a person. However, Google works hard to deliver as relevant search results as possible. To avoid such a lack in the search result, google constantly purify its system. Previous year Google launched thousands of search-related algorithm updates for quality tests.
Let us inform you that google continues to update search to help improve quality content. According to a Google report, this ranking update will ensure that low-quality and artificial content won’t rank high in Search anymore. Google testing has discovered a new way to enhance search results relatest to arts, online education, tech, shopping, and entertainment-related content.